Imagine a world where one person?s spam is another person?s specialty.
Gold Lasso, an e-mail marketing company with headquarters in Gaithersburg, recently launched a new Web site, www.dotemail.com, a free online community for sales and marketing professionals to discuss the ins and outs of the e-mail marketing world.
“The reason why we put this together for everyone to see is to show exactly what?s going on in [e-mail marketing],” said Elie Ashery, Gold Lasso?s president. “People can trade information and talk about what works and what doesn?t.”
Ashery said that his idea to create the Web site came when he grew tired of explaining to people that his type of marketing is not spam mail.
“The general public needs to understand how the market is collected, how they get their names on various lists, what the difference is between spam and not spam,” Ashery said. “I just don?t believe there is enough information out there.”
The Web site has detailed resource links, message boards, links to industry news, blog commentaries, file sharing and job and marketplace sections. Gold Lasso is currently getting the word out about the site through blogs and the media.
“This is an easy way of creating an open forum,” Ashery said. “It will really help companies lower marketing costs and will help to lower cost of goods and services.”
“Marketing is such a dynamic field, it?s always changing,” said Cynthia Allen, president of SeaCrest, a consulting company in North Carolina. “Dotemail is a good place to post questions, look at other people?s ideas and more. It?s just like a little online consultant person.”
Contact the Agency
Gold Lasso
312 Main St., Suite 200, Gaithersburg, MD
Phone: 301-990-9857
Web site: www.goldlasso.com
