Business

Football commands highest TV ad prices

By Washington Examiner
Published September 29, 2014 8:47pm ET
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Football commands highest TV ad prices
Dallas Cowboys quarterback Tony Romo (9) escapes from New Orleans Saints defensive end Tyrunn Walker (75) during the second half of an NFL football game Sunday, Sept. 28, 2014, in Arlington, Texas (AP Photo/The Waco Tribune-Herald, Jose Yau) | Jose Yau

NEW YORK (AP) — Pro football pays the bills in prime-time television.

NBC’s “Sunday Night Football” charges $627,300 for a 30-second advertisement, more than any other program in prime-time broadcast television, according to a survey by Advertising Age. On its heels is CBS’ new Thursday night football telecast, being shown this fall for the first time, at $483,333.

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