The Democratic Congressional Campaign Committee is pouring another $24 million into fall television advertising as House Democrats look to stem their losses in midterm elections.
This latest independent expenditure investment comes on the heels of a $21.4 million advertising reservation the DCCC announced earlier this year and covers nearly two dozen media markets across the country. House Democrats are defending a thin, five-seat majority that could fall in November even if a massive GOP wave fails to materialize. However, after strong performances in recent special elections, Democrats are hopeful of defying history and holding on to the speaker’s gavel.
“Democrats are taking action to ensure the American people have a chance to hear from House Democrats about the stakes of this election and the dangers of MAGA Republicans in the most critical battleground districts across the country,” Tim Persico, DCCC executive director, said in a statement.
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Persico’s use of the term “MAGA Republicans” is not happenstance. Democrats believe their best path to retaining the House majority is to define Republican candidates as aligned with former President Donald Trump. “MAGA” is shorthand for Trump’s campaign slogan “Make America Great Again.”
Nonpartisan political handicappers are still predicting Republicans will win the House majority on Nov. 8, although they have recently downgraded the number of Democratic-held seats they expect the GOP to flip. Here is a list of where the DCCC is directing the $24 million it plans to spend as a part of its second round of advertising on broadcast and cable television, including those media markets where the committee also plans to run ads in Spanish:
- Bakersfield, California: $1.2 million total ($315,000 in Spanish-language ads)
- Fresno, California: $2.6 million total ($818,000 in Spanish-language ads)
- Sacramento, California: $990,000
- San Diego, California: $1.5 million
- Denver, Colorado: $1.6 million
- Hartford, Connecticu: $660,000
- Champaign-Springfield, Illinois: $420,000
- St. Louis, Illinois: $410,000
- Kansas City, Kansas: $940,000
- Bangor, Maine: $236,000
- Portland, Maine: $410,000
- Presque Isle, Maine: $70,000
- Detroit, Michigan: $1.2 million
- Grand Rapids, Michigan: $1.6 million
- Lansing, Michigan: $1.5 million
- Greenville, North Carolina: $345,000
- Raleigh, North Carolina: $1.3 million
- New York: $64,000
- Eugene, Oregon: $360,000
- Portland, Oregon: $3.45 million
- San Antonio, Texas: $2 million total ($445,000 in Spanish-language ads)
- Seattle, Washington: $1.4 million
