Twitter announced on Wednesday that it is launching new prompts for tweets that are mean or hurtful to encourage users to think twice before posting them. The effort signals the latest effort by the social media giant to decrease certain content they say users don’t want to see.
The platform said it was introducing prompts asking users to “pause and reconsider a potentially harmful or offensive reply before they hit send.”
“People come to Twitter to talk about what’s happening, and sometimes conversations about things we care about can get intense and people say things in the moment they might regret later,” Twitter said in a press release.
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An example of such a prompt includes, “Want to review this before Tweeting?” Twitter users will then have three options in response to the new prompt: They can post the tweet as is, edit it, or delete it.
The San Francisco-based company began testing the prompts a year ago and is now pushing them out across the platform.
During the testing phase, Twitter said the prompts resulted in 34% of people revising their initial reply or not replying at all. Furthermore, after being prompted once, people composed, on average, 11% fewer offensive replies in the future.
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Twitter said it will continue to create more prompts and tools on its platform to “encourage more meaningful conversations on Twitter.”
