The Disney+ animated series The Proud Family: Louder and Prouder released its second season on Feb. 1, just in time for Black History Month.
Since its release, the episode “Juneteenth” began getting viral attention on social media for its discussion of race and slavery.
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A promotional clip of the episode shows the character Maya Leibowitz-Jenkins and her friends exploring the history of Juneteenth, a holiday that celebrates the end of slavery in the United States, in her fictional town of Smithville, California. As they learn more about their city’s history, they discover that Smithville’s founder was a slave owner.
The episode begins with people chanting, “What do we want? Justice! When do we want it? Now!” The animated show cuts to Penny doing a livestream from a Smithville jail.
“This is what happens when you reveal the truth,” she says to the camera.
Then, the show begins to reveal how she ended up there. Maya has two adoptive gay fathers and discovers that one of her fathers, Barry Leibowitz-Jenkins, is a relative of founder Christian A. Smith, the founder of their city of Smithville.
“Your dad is Smithville royalty!” his husband says in telling the children about an upcoming renovation ceremony of a park honoring the Smithville founder.
Maya later attends history class and learns about the history of Smithville. She is skeptical of her white teacher’s celebratory teachings of the city’s founder and questions whether he owned a plantation. The teacher is abrupt and angry in response to her questions.
Afterward, Maya meets a mysterious ghost named “Emily” from the past and discovers Emily’s diary buried at the monument park.
“What a surprise to me as I hear in passing a celebration of free men singing jubilee. ‘No signs of that here,’ as Christian Smith would say. Stop the festivities. The negro doesn’t have a day,” Maya is seen reading from Emily’s diary in a classroom.
“What’s Jubilee?” one of her classmates asks Maya.
“That’s what they called Juneteenth back in the day,” Maya says.
Another friend asks how some slaves were not freed after Juneteenth.
The teacher sayd, “The Emancipation Proclamation only applied to Confederate states. Union border states were not required to abolish slavery.”
“So, it’s true! Lincoln really didn’t care about freeing any slaves!” Maya says.
“Actually, he wanted to deport us,” says the teacher.
Maya’s classmate Michael Collins interjects, “Why are we just learning this? This should be the first sentence of his biography.”
The show continues to show the students asking why the town is honoring a slave owner and renovating his statue.
“The only thing that needs renovating is the way history is told,” one of her classmates said.
Maya and her friends organize a protest against the monument to the city founder at the ceremony. The armored police descend on Maya and her friends protesting.
Maya’s black father is seen yelling at his white husband, the Smith descendant, at the ceremony. “Do something with your white privilege,” he yells.
The police move in and arrest Maya and her friends.
Her white adoptive father visits her in jail and apologizes to her and admits he is ashamed of his family’s history. Maya and her friends are eventually released from jail.
They close the episode by renaming the town “Emilyville,” after a former slave on Smith’s plantation who was eventually freed.
The episode leaning into activist culture didn’t sit right with everyone. One Twitter user revealed a clip from the show, writing, “Why are they showing this woke BLM propaganda to our kids?”
This is a scene from The Proud Family, a kids show on Disney+
Why are they showing this woke BLM propaganda to our kids? pic.twitter.com/Kxx26WhL5W
— End Wokeness (@EndWokeness) February 5, 2023
The tweet received more than 7,000 likes after being shared Sunday morning.
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Writer Christopher Rufo added that “this Disney clip is pure critical race theory, including the insane conspiracy theory that Lincoln did not free the slaves.”
This Disney clip is pure critical race theory, including the insane conspiracy theory that Lincoln did not free the slaves.pic.twitter.com/kLqPUU34Mn
— Christopher F. Rufo ⚔️ (@realchrisrufo) February 5, 2023
The Proud Family: Louder and Prouder on Disney+ is a continuation show of the long-running Proud Family series, which first premiered on the Disney Channel in 2001.