Only 28% of adult Twitter users would be willing to pay an $8 subscription fee to be verified on the platform.
All About Cookies surveyed some 1,250 people, among them 971 Twitter users, this month to get their thoughts on Elon Musk’s proposal to charge for the blue verification check mark that is given to prominent figures or officials on Twitter. A 54% majority surveyed said they “use the verification checkmark to help determine who to trust on the platform.” Another 45% reported that they didn’t believe the change would result in a better social media experience.
Under the current system, users apply to be verified and are given the status if their account is found to be “authentic, notable, and active.” Many verified users have taunted the proposal, including Rep. Alexandria Ocasio-Cortez (D-NY) and Stephen King. A reported 44% would not be willing to pay at all, while 27% would be willing to pay anything between $1 and $5.
AMBER HEARD’S TWITTER ACCOUNT DISAPPEARS WITHOUT EXPLANATION
Those surveyed reported mixed feelings surrounding Twitter’s future with Musk at the helm. While 38% said that the platform’s content quality will improve, 23% said it would remain the same, and 22% said it would get worse, with the remaining 17% reporting no opinion at all. That breakdown was almost exactly the same for their confidence in Twitter shares, with 38% hoping they would improve, 24% saying they would remain the same, and 19% saying they will get worse.
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In the meantime, General Mills, Pfizer, and Audi have paused their advertising on Twitter.
