March for Life’s political action wing is running ads in three presidential swing states and the District of Columbia arguing that most people don’t support late-term abortion.
The one-minute television and digital ad named “Consensus” will be aimed over the weekend at voters in major markets in Ohio, Pennsylvania and Virginia. It features six women expressing opposition to mid and late-term abortions and arguing that a majority of Americans share their views.
The ad uses data from a Marist poll in July, which found that eight in 10 Americans want to limit abortion rights to the first three months of pregnancy and 62 percent oppose public dollars funding abortions. The poll was commissioned by Knights of Columbus, a Catholic group that opposes abortion.
March for Life, which runs the annual anti-abortion protest on the National Mall, says it is spending $125,000 on the first phase of the ad buy, which will run Thursday until Monday, when Donald Trump and Hillary Clinton will participate in their first presidential debate.
The ad doesn’t mention Clinton by name but is aimed at her and other Democrats who support abortion up to the point of birth and have recently called for eliminating a federal ban on funding abortions using taxpayer dollars.
While Trump previously supported abortion rights, he has vowed a change of mind during the presidential election and has won over some anti-abortion activists who are reluctantly supporting his bid.
“With this ad, we encourage Americans to take a deeper look at their candidates,” March for Life President Jeanne Mancini said. “Politicians who claim to be ‘pro-choice’ essentially advocate for abortion-on-demand up until the time of birth, paid for by your taxpayer dollars. This radical position is out of touch with the large majority of Americans.”
March for Life Action said the ad will run on television and digitally for voters in Columbus, Dayton, Pittsburgh, Scranton, Richmond and Washington, D.C.
