An anti-Trump Republican group is spending millions of dollars in advertising over the next month amplifying the events of Jan. 6 to shrink former President Donald Trump’s base ahead of the 2024 presidential election.
The Republican Accountability Project spent $3 million to air advertisements in seven swing states with footage of the riot at the Capitol and messages from Republican lawmakers who have since come out in opposition of Trump. The ads will air over the next three weeks as the group seeks to keep attention on the Capitol riot while the Jan. 6 committee is on recess until September.
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“We’re really trying to make the Jan. 6 findings stick with swing voters,” Sarah Longwell, executive director of the Republican Accountability Project, told Politico.
The ads also feature commentary from Rep. Liz Cheney (R-WY), one of the most high-profile Republicans to defy Trump and vote for his impeachment in 2021. Cheney also serves as the vice chairwoman on the Jan. 6 committee, a move that prompted backlash within her party and caused her to lose her leadership position in the GOP.
“As Americans, we all have a duty to ensure that what happened on Jan. 6 never happens again,” Cheney says in one of the ads.
The ads are set to appear during local broadcast news hours in Arizona, Georgia, Michigan, Nevada, North Carolina, Pennsylvania, and Wisconsin. The seven states were battlegrounds that were narrowly decided in the 2020 presidential election and now feature midterm elections with prominent election-denier candidates.
The Republican Accountability Project is hoping to influence voters to support another candidate in the 2024 presidential election if Trump does declare a third campaign for the White House. The former president remains a strong influence over the party, with nearly half of Republican voters saying they would vote for Trump again in the 2024 GOP primary, according to a poll by the New York Times and Siena College.
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However, 51% of respondents said they would be open to backing another candidate. “We’ve really seen movement among these center-right voters — less breaking through than seeping in,” Longwell said.
The Republican Accountability Project has invested in other advertising campaigns, and the group said it intends to spend another $10 million to oppose candidates in 14 states with candidates who promote Trump’s claims of election fraud.
