While his critics have been eager to dismiss the Texas Governor as anti-science, the The New York Times takes a look at an upcoming electronic book, “Rick Perry and His Eggheads: Inside the Brainiest Political Operation in America.” The book’s author shows Perry’s approach to politics is at once rigorously scientific and unconventional:
As the 2006 election season approached, the governor’s top strategist, Dave Carney, invited four political scientists into Perry’s war room and asked them to impose experimental controls on any aspect of the campaign budget that they could randomize and measure. Over the course of that year, the eggheads, as they were known within the campaign, ran experiments testing the effectiveness of all the things that political consultants do reflexively and we take for granted: candidate appearances, TV ads, robocalls, direct mail. These were basically the political world’s version of randomized drug trials, which had been used by academics but never from within a large-scale partisan campaign.
