SILICON FLOPS

Published




Everyone’s a sucker for a free baseball cap. Or a coffee mug. Which is why Silicon Valley salesmen aren’t famous schmoozers: They don’t need to paint the town red with their clients; almost anything with a corporate logo will do.

This curious fact and dozens more like it fill Po Bronson’s new, non-fiction The Nudist on the Late Shift and Other True Tales of Silicon Valley. The busy world of high tech has a likable absence of cynicism, and Bronson describes it, in general, without suspicion. Con men and dirty dealers hover on the edges of this coming-of-age story about Silicon Valley, but they never interfere with Bronson’s affection for the people of northern California’s computer enclave.

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