It’s fair to speculate that few people would have bought Billy Beer had Billy’s last name not been Carter.

In September of 1977, eight months after former Georgia Gov. Jimmy Carter had been sworn in as President of the United States, his colorful younger brother Billy, known during the campaign mostly for his love up pickup trucks, colorful antics, and beer drinking for breakfast, teamed up with a Kentucky brewery to produce a brew that bore his name and endorsement.