A cryptocurrency based on the hit Netflix show Squid Game was revealed to be a scam after the coin’s developers made off with millions of investor dollars.

As of Sunday afternoon, SQUID had a value of approximately $37.75 per coin, which skyrocketed in less than a week from $0.01235 per coin on its Tuesday launch date. The coin reportedly reached a high of $2,861.80 each before dropping to $0 early Monday morning.