The Food and Drug Administration began a campaign Tuesday to warn youth about the dangers of vapor products.

The Real Cost Youth E-Cigarette Prevention Campaign is aimed at educating the 10.7 million kids between the ages of 12 and 17 years old who have used e-cigarettes or are open to trying them, according to an FDA press release, which said the digital campaign will include “hard-hitting advertising” on social media sites popular among teenagers such as Facebook and Instagram.