Supreme Court weighs in on this juice spat

By Sean Lengell

Published June 12, 2014 9:46pm ET

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Supreme Court weighs in on this juice spat — The Supreme Court on Thursday sided with juice maker Pom Wonderful in its long-running false advertising dispute with Coca Cola, a decision that could open the door to more litigation against food makers for deceptive labeling. (AP/Matt Rourke) | Matt Rourke

A juicy legal battle between the makers of two rival fruit drinks can continue, as the Supreme Court on Thursday said POM Wonderful may proceed with a false advertising lawsuit against Coca-Cola.

The case involves conflicting federal laws — consumer health vs. copyright — and has broad ramifications regarding which ones have the ultimate say in determining if product labels are false or misleading.

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Coca-Cola FDA Food and Beverage Law PennAve Sean Lengell Supreme Court