Viewers around the world are going to get a good look at Baltimore.
With NBC as co-owner and broadcaster of the AST Dew Tour, there are endless possibilities in the amount of television exposure the city can get with the action sports tour?s first stop, the Panasonic Open, held downtown this weekend.
The Maryland Stadium Authority negotiated one free commercial each for itself and the Maryland Department of Business and Economic Development.
“We recognize the value of having a spot on international television,” MSA Executive Director Alison Asti said. “It?s our goal to have more events at the Camden Yards Sports Complex and promote this location.”
The MSA?s commercial will run on NBCsometime between 4 and 6 p.m. Saturday. The commercial will feature a look at the Camden Yards Sports Complex, emphasizing “The Heart of a Champion Beats in Baltimore.” It was produced by Robin Oegerle, a member of the Camden Yards Sports and Entertainment Commission. The commercial from the economic development department is slated to focus more on the tourism aspect of Maryland.
During the Army vs. Navy football game, the MSA looked for a similar advertising caveat in the deal but was unable to make things work due to the high-definition requirements of CBS.
“Every time someone turns on the television, they are going to be hearing about Baltimore. On the heels of the NCAA lacrosse championships, which came on the heels of the Preakness, people are constantly hearing about Baltimore in the news and the national press,” said Nancy Hinds, vice president of public affairs for the Baltimore Area Convention and Visitors Association. “This is a great way to get exposure without having to pay for it with advertising dollars.”
As for a potential return of the Dew Tour, officials of the event have been impressed so far and, according to Asti, have inquired about the possibility of making Baltimore a stop on the tour for the next three summers.
Other aspects of the agreement include a separate deal with the Orioles to utilize part of the parking lots at Camden Yards and a cross-promotional agreement with the African-American Heritage Festival, which is also slated for this weekend.
How will the commercials impact Americans view of Baltimore? Respond below in our comment section.
