Bottle Shock

Published February 22, 2012 9:45pm ET



When the late Sidney Frank created Grey Goose vodka in 1997, he was clear that this spirit must stand above the rest. Not only would it be made in France (giving it that sophisticated European aura), it would also come in a tall, frosted glass bottle with a long neck—easy to spot on the shelf and easy for bartenders to handle. Little did Frank know it could also substitute for a billyclub as was the case when someone at a Manhattan nightclub struck another guest on the back with a Grey Goose bottle, leading to a brawl involving the prince of Monaco.

As reported by the New York Post,

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