Not satisfied with record-level ridership, Metro is going after SUV-driving commuters in a new ad campaign rolling out this week.
Drivers pulling up to gas pumps at 75 stations around the region will receive a “reminder” that Metro is an environmentally friendly alternative to filling their tanks and emptying their wallets, said Metro spokesman Steven Taubenkibel.
“The system is crowded during rush hours and everybody knows that,” Taubenkibel said. “But you don’t necessarily need to ride every morning and every evening to save some money. If you just want to go shopping on the weekend or grab dinner, Metro is ready.”
Metro has been swarmed with new customers as gas prices continue to hoverat more than $3 a gallon. The rail system has set seven of its top 10 ridership days this year — many on days without any special events in the region.
The new “Go Green on Metro” advertisements were installed on top of gas pumps in the District, Virginia and Maryland this week. This is the first time Metro is advertising at gas stations.
