The 2020 Cyber Monday set the record as the biggest online shopping day in U.S. history, according to a national analysis.
Shoppers spent $10.8 billion in online purchases on Cyber Monday, according to data from Adobe Analytics. While online shopping saw a surge, spending at traditional brick-and-mortar stores saw a significant decline.
Likely a result of the coronavirus pandemic, Black Friday shopping saw a decrease of roughly 50% this year, according to CNBC. However, online Black Friday shoppers spent $9 billion, Adobe revealed.
Adobe originally estimated that the total Cyber Monday haul would be $12.7 billion, but the company decreased its forecasting in recent days. The firm estimates that shoppers will spend $184 billion online throughout the entire holiday season. If the country does spend that much, the purchases will represent a 30% increase over last year’s numbers.
On Tuesday, Amazon reported that selling on its website surpassed $4.8 billion worldwide between Black Friday and Cyber Monday, a 60% increase from last year.
“Cyber Monday continued to dominate the holiday shopping season, becoming the biggest online shopping day in US history, despite early discounts from retailers,” Taylor Schreiner, director for Adobe Digital Insights, told the Washington Examiner. “Throughout the remainder of the holiday season, we expect to see record sales continue and curbside pickup to gain even more momentum as shoppers avoid crowds and potential shipping delays.”
