Holiday Web shopping looks brighter than last year

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Online retailers hope the convenience of the Web, plus discounts and deals, spur still-nervous shoppers to spend more online this holiday season — even as traditional retailers brace for mediocre sales.

Internet analysts at comScore Inc. expect online retail revenue to rise 3 percent to $28.8 billion for the months of November and December. That includes the Web sites of traditional retailers, such as Macy’s, but excludes auctions, travel and large corporate purchases.

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