Taco Bell’s newest food idea features a giant Cheez-It that is 16 times bigger than the normal cracker.
The Big Cheez-It tostada is topped with seasoned beef, sour cream, tomatoes, crisp lettuce, and shredded cheddar cheese and will be available at one location in Irvine, California, for two weeks, the fast-food chain announced Tuesday.
16x bigger than a regular @cheezit cracker. Read that again… pic.twitter.com/3GthG0DAkD
— Taco Bell (@tacobell) June 28, 2022
“There are few things that everyone can agree on … but the iconic flavors from Taco Bell menu items and Cheez-It snacks appeal to all,” said Liz Matthews, Taco Bell’s chief food innovation officer. “We’re thrilled about this new concept with Cheez-It, which gives our fans the chance to experience the real cheese and crunch they love from both of our brands in a whole new way.”
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Another new product revealed by Taco Bell, the Big Cheez-It crunchwrap supreme, features the same giant Cheez-It and all of the same ingredients as the tostada but is wrapped in a grilled tortilla. The crunchwrap will only be available on Taco Bell’s website and its mobile app and marks the company’s first digital exclusive as part of a one-restaurant test.
The tostada will cost $2.49, while the crunchwrap will set customers back $4.29.
Taco Bell is no stranger to trying out new menu items featuring items one can find in the grocery story snack aisle. The chain revealed its Doritos Locos tacos in 2012 and went on to sell over 500 million of them within about a year, according to Delish.
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The restaurant chain tested a subscription service in 2021 called the “Taco Lover’s Pass” that would give subscribers one free taco every day for a month. The service, which is no longer available, was tested in Arizona from September through November 2021 before being made widely available in January 2022.
