Amazon hikes Prime membership to $99 per year

Published March 13, 2014 3:45pm ET



NEW YORK (AP) — Amazon is betting that shoppers will pay $20 more for its popular Prime two-day free shipping and video streaming service of movies and TV shows.

The mega online retailer said Thursday that it is raising the price of Prime to $99 a year as it seeks to offset rising costs to ship products to customers. It’s the first price hike since Amazon rolled out the service in 2005.

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