Dove‘s global chief marketing officer, Alessandro Manfredi, announced on Wednesday that he was leaving the soap’s parent company, Unilever, after two decades amid product backlash over numerous controversial marketing campaigns and new leadership seeking to improve competitiveness.

“Even the most beautiful love stories come to an end. A few months ago, I have decided to leave Unilever and the past few days were my last as the leader of the Dove brand. I am leaving with a deep feeling of Pride and Gratitude,” he wrote on LinkedIn, “I had the privilege to lead a brand that has become the #1 provider of body confidence education in the world.”