It has been over a year since Bud Light’s controversial online marketing collaboration, and the brand still has not quite recovered from the backlash it generated.

The controversy from last year occurred when Bud Light collaborated with transgender social media megastar Dylan Mulvaney, prompting sharp criticism online and noticeably decreased sales. Since then, the beer lost its spot as the most purchased beer in the United States, and is currently behind both Modelo and Michelob ULTRA in year-to-date sales ending July 6.