The bidding war for Warner Bros. Discovery is set to heat up on Thursday as prospective buyers submit their offers to acquire one of Hollywood’s largest film studios.

The nonbinding first-round bids are expected to be submitted by the newly merged Paramount Skydance, Netflix, and Comcast by the end of the day. WBD will then evaluate the offers before Thanksgiving and choose the best bidder by year’s end, Variety reported.

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