Most of the time, when big corporations suddenly get woke on an issue, it has nothing to do with their business’s bottom line. For example, Coca-Cola doesn’t sell more or less Diet Coke depending on whether or not absentee voters have to include the last four digits of their drivers’ license number on their absentee ballot.
But sometimes, it is a lot easier to see the connection between woke politics and woke profits. Just check out Match Group CEO Shar Dubey’s statement coming out against Texas Senate Bill 8, which empowers citizens to sue people who attempt to buy an abortion more than six weeks after conception.
“The company generally does not take political stands unless it is relevant to our business,” Dubey wrote. “But in this instance, I personally, as a woman in Texas, could not keep silent. … This particular law is so regressive to the cause of women’s rights that I felt compelled to speak publicly about my personal views.”
Dubey may insist that S.B. 8 isn’t relevant to her business, but on closer inspection, it absolutely is. Match Group owns and operates a number of dating sites, including Match.com, Tinder, and OkCupid.
One might think that since each of these apps are devoted to dating that they would be family-friendly. But the opposite is true. They only create profits by drawing more users to their site and keeping them on their site as long as possible. If Billy and Jane log on to OkCupid once, find each other, get married, and never use OkCupid again, then that is a huge loss for OkCupid.
How Dubey makes money is if Jane meets Billy on OkCupid, dumps him, then meets Tom, dumps him, then meets Dave, dumps him, ad infinitum.
Jane getting pregnant and giving birth would only keep her off OkCupid for a number of months. That’s bad for business.
And God forbid that Jane marries the father of her child; that would mean never logging on to OkCupid ever again!
