» Client: Martek Biosciences Corp.

» Job: Rebrand the Columbia, Md.-based company with a new Web site that is easier for consumers to use and design an online advertising campaign that positions Martek as a leader in developing biotechnology products that improve human health. Focus the campaign on the company’s primary product, Martek DHA, a nonfish vegetarian supplement that provides omega-3 fatty acids. The product is the only one approved for use in U.S. infant formulas and is expanding to other products.