Publishers say ad trends improving

Published December 8, 2010 5:00am ET



NEW YORK — The country’s biggest newspaper publishers say advertising trends continue to improve in the fourth quarter — even if they are still not ready to predict when or if traditional print revenue will start growing again. Gannett Co., publisher of USA Today and other dailies, and McClatchy Co., which owns The Sacramento Bee and The Miami Herald, said Wednesday that smaller print declines and cost cutting will help results in the last three months of 2010.

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