‘Harry Potter’ marketing craze in full swing

Published June 25, 2007 4:00am ET



Falls Church may soon be known as the “Harry-est” town in America.

Amazon.com is running a promotion in honor of the final installment of the “Harry Potter” book series. The town that pre-orders the most copies of the book will win $5,000 for the local charity of its choice. Falls Church isn’t the only local contender; Fairfax is ranked third and Vienna fourth. Herndon (28), Rockville (59) and Alexandria (75) are also on the list.

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