The new political nonprofit organization Make America Great moved Wednesday to shore up President Trump’s sagging approval ratings with a $1 million television advertising blitz in 10 states.
Make America Great was founded by Trump ally and wealthy donor Rebekah Mercer, amid frustration that America First Policies, the political nonprofit that was officially sanctioned by the president, was slow to ramp up and help build support for the administration’s agenda.
As first reported by Bloomberg Politics’ Joshua Green, Make America Great is hitting the television airwaves in 10 states Trump won in the 2016 election, plus the Washington, D.C., media market. The group is spending an additional $300,000 on digital advertising.
Hogan Gidley, communications director for Make America Great, confirmed the details in a telelphone interview with the Washington Examiner.
The states targeted in the group’s ad buy — West Virginia, Wisconsin, Missouri, Michigan, North Dakota, Florida, Ohio, Indiana, Montana and Pennsylvania — also happen to feature races the Republicans are targeting in the 2018 midterm elections. More advertising beyond this initial purchase is already in the pipeline, Gidley said.
Trump’s approval rating stood at a low 41.8 percent as of Wednesday afternoon, according to the RealClearPolitics.com average.
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