<mediadc-video-embed data-state="{"cms.site.owner":{"_ref":"00000161-3486-d333-a9e9-76c6fbf30000","_type":"00000161-3461-dd66-ab67-fd6b93390000"},"cms.content.publishDate":1654869086290,"cms.content.publishUser":{"_ref":"0000017e-bbf9-dcae-a3fe-fffdd45b0000","_type":"00000161-3461-dd66-ab67-fd6b933a0007"},"cms.content.updateDate":1654869086290,"cms.content.updateUser":{"_ref":"0000017e-bbf9-dcae-a3fe-fffdd45b0000","_type":"00000161-3461-dd66-ab67-fd6b933a0007"},"rawHtml":"
var _bp = _bp||[]; _bp.push({ "div": "Brid_54813655", "obj": {"id":"27789","width":"16","height":"9","video":"1029388"} }); rn","_id":"00000181-4de0-d590-a5f1-cff3cb720000","_type":"2f5a8339-a89a-3738-9cd2-3ddf0c8da574"}”>Video EmbedDior Sauvage men’s cologne campaign featuring Johnny Depp has appeared more often following his recent courtroom victory against ex-wife Amber Heard.
The ad, now nearly 3 years old, has reportedly been re-broadcast on prime-time television hours of 8 p.m. to 9 p.m. while also being featured in ads on Instagram and YouTube. Depp has since been added to the Dior Eau Sauvage Elixir campaign, according to a report.
‘OCCASIONAL THESPIAN’: JOHNNY DEPP CREATES NEW SOCIAL MEDIA ACCOUNT
Searches for the Sauvage scent were already up before the verdict came out. In March, there were 823,000 searches, which increased to 1.2 million in April. Social media views of Dior’s cologne advertisements also reportedly reached 209 million during the trial.
<mediadc-iframe data-state="{"cms.site.owner":{"_ref":"00000161-3486-d333-a9e9-76c6fbf30000","_type":"00000161-3461-dd66-ab67-fd6b93390000"},"cms.content.publishDate":1654870472124,"cms.content.publishUser":{"_ref":"0000017e-bbf9-dcae-a3fe-fffdd45b0000","_type":"00000161-3461-dd66-ab67-fd6b933a0007"},"cms.content.updateDate":1654870472124,"cms.content.updateUser":{"_ref":"0000017e-bbf9-dcae-a3fe-fffdd45b0000","_type":"00000161-3461-dd66-ab67-fd6b933a0007"},"title":"Dior Sauvage Ad","iFrameEmbedCode":"","_id":"00000181-4df7-d702-a3cf-4ff731c40000","_type":"00000161-b425-d761-a563-f7e77e270000"}”>Dior Sauvage Ad
Dior signed the actor to the campaign in 2015, but when it was first released in 2019, it faced backlash for alleged appropriations of Native American culture. The first clips of the ad featured an indigenous dancer with a headdress, along with the name, alluding to the word “savage,” which enraged social media at the time.
CLICK HERE TO READ MORE FROM THE WASHINGTON EXAMINER
Today’s ad shows Depp front and center, playing his guitar and walking with wolves, but it no longer features a dancer.
Depp is also promoting a new album with guitarist Jeff Beck following the verdict. The two were together in the United Kingdom when the verdict was revealed in the Fairfax County Circuit Court in Virginia.
