Amazon is weighing a reboot of the reality TV series The Apprentice, the long-running show that helped propel President Donald Trump into mainstream fame, according to the Wall Street Journal.
As part of early internal discussions, the company has considered tapping the president’s son Donald Trump Jr. as host if the project moves forward on Prime Video, sources told the outlet.
Recommended Stories
Talks remain preliminary, per the report, and Amazon has not approached the Trump family.
Trump hosted The Apprentice for 14 seasons during its original run on NBC from 2004 to 2015. Amazon gained control of the franchise after acquiring MGM’s film and television assets in 2022.
“Since our acquisition of MGM, we have had preliminary internal discussions about what’s next for ‘The Apprentice’ as a property,” an Amazon spokesperson told the Wall Street Journal.
The reboot would come as Amazon continues to expand its original programming in an increasingly competitive streaming landscape.
Earlier this year, the company released Melania, a documentary following first lady Melania Trump during the first few weeks of the president’s second term, part of a broader push to reach new audiences and compete with rivals such as Netflix.
TRUMP TURNS TO MAHA ISSUES FOR POSITIVE PRESS AMID IRAN WAR BACKLASH
At Amazon MGM Studios, executives have also explored programming aimed at viewers within Donald Trump’s political base. Studio head Mike Hopkins has expressed interest in faith-based content, including the recent release of House of David, produced in partnership with the independent religious studio Wonder Project.
The Apprentice was a breakout success for NBC, becoming one of the network’s top-rated shows and elevating Trump’s public profile. Last week, Donald Trump highlighted the show’s early success in a Truth Social post, sharing an image of the first season’s ratings.
