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Water bills need a serious trim in Italy, according to one mayor who banned barbers from using two rounds of shampoo to save water amid severe drought.
Carlo Gubellini, the mayor of the small Italian town of Castenaso, cited the thousands of liters of water wasted each day through double-shampooing and double-rinsing in enacting his ban Saturday, which took effect in the 16,000-person town Tuesday.
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“If we multiply the amount of water used for each customer, we are talking about thousands of litres a day,” Gubellini said, according to the Guardian. “Castenaso is small: imagine what it means in terms of water consumption in large cities. We issued the order on Saturday, considering hairdressers are closed on Sundays and Mondays, to give them plenty of time to adapt.”
The town, located near Bologna in northern Italy, has 10 hairdressers and barbershops. Those who break the order could face fines of up to 500 euros, or $525.
The response to the new order has been positive, with citizens understanding the measure was not meant to be oppressive, Gubellini said. But workers said the new order was challenging because some products require a double shampoo and rinse, the outlet reported.
At least 20 liters of water are required to shampoo and rinse someone’s hair twice, according to the new order. It is the first order of its kind, but other cities have implemented rations, including Milan, which has turned off its public fountains.
The situation in Italy is alarming, Gubellini said, warning that the situation will be even worse in July. Northern Italy is facing the toughest challenges from the drought after the country’s longest river, the Po, faced light rainfall and snow during the winter.
The Emilia-Romagna region, where the town is located, has enough water reserves to last until Wednesday, but the situation “could get drastically worse” in July, Gubellini said.
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State of emergency declarations are expected to be issued in other regions hit hard by droughts as well, Fabrizio Curcio, the chief of Italy’s civil protection department, said.
The order will remain in effect until September.
