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A woke company dedicated to ending the stigma around female menstruation is offering customers a hearty bowl of its uterus-shaped Period Crunch cereal.
Intimina is committed to providing “a comprehensive collection of products and information for women,” according to its website.
Period Crunch is a product of necessity, and it is designed to normalize menstruation, the company said.
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“We created #PeriodCrunch to encourage families to discuss menstruation more openly, even at the breakfast table,” Intimina tweeted.
“If periods were truly normalized then they wouldn’t be off this table — or off any table for that matter.”
Menstruation is a topic that is often pushed under the rug, according to Intimina.
“In order to fight the stigma around menstruation, it’s important to talk about it! A unique menstrual-themed breakfast cereal called Period Crunch has been created to raise awareness of the lack of conversations about periods in the home,” the company said.
Half of all people find it embarrassing to discuss menstruation openly, and 82% of people are unable to state the location of the uterus correctly, according to Intimina.
The company hopes to end the stigma surrounding periods with its new raspberry-flavored cereal that “accurately resembles” a uterus.
Milk even becomes red when added to the cereal, according to a report.
CLICK HERE TO READ MORE FROM THE WASHINGTON EXAMINER
“The cereal has been uniquely designed to act as a conversation starter for people of all ages and put the spotlight on the ongoing social barriers around period conversations,” Intimina said.
