Players trying to create a character based on Jeff Bezos in Amazon Games’s newest game will find doing so harder than it may seem.
The new massively multiplayer online game, which launched on Sept. 28 and is titled New World, features a customization screen where players can create and name their own character to control. However, players have discovered that they are not able to name their character “Jeff Bezos,” according to the Washington Post.
AMAZON’S AI CAMERAS IN DELIVERY VEHICLES HAVE SOME DRIVERS CRYING FOUL
“This name cannot be used,” the game tells players when trying to register Bezos’s name.
The ban on the famous billionaire’s name has forced players to think outside the box. One player successfully named their character “Jeffrie Bezos” and designed their character to Bezos’s likeness. Other players impersonating Bezos in the game have named their characters “Bezos I,” “ceo entrepreneur,” and “cmon jeff get him,” the outlet reported.
Amazon Games’s naming policy states that players cannot impersonate “any individual or entity, including employees or representatives of Amazon.” The policy also states that players are forbidden from using “misspellings, alternate spellings, or combinations of words, symbols, and letters to produce a result that would otherwise violate this policy.”
CLICK HERE TO READ MORE FROM THE WASHINGTON EXAMINER
While players are not allowed to impersonate individuals, players have discovered that the names of well-known celebrities can be used. These figures include Elon Musk, Mark Zuckerburg, and even Amazon Senior Vice President of Global Corporate Affairs Jay Carney, according to the outlet.
Amazon Games is spread across four studios — two in California, one in Washington, and one in Canada. The studio is developing a separate game titled Lost Ark, a role-playing game set to launch in 2022.
