On an MSNBC program yesterday, Democratic senator Kirsten Gillbrand promoted her website OffTheSidelines.org as a bipartisan pro-women-in-politics campaign, even though the website looks to be nothing more than a front for her own reelection campaign in New York. This isn’t the first time, however, that Gillibrand has represented the site as something innocuous and nonpartisan rather than a fundraising effort.

Last year, in fact, the Buffalo News first reported that OffTheSidelines “blended” women’s rights activism with campaign cash. The News‘s description of the site in July of 2011 sounds very similar to how it currently appears: