The nation is only six days into LGBT Pride Month but is already growing weary of the attention companies such as Target are giving it.
In the latest Rasmussen Reports survey, 48% said that businesses “do too much” to celebrate LGBT Pride Month, nearly triple the 17% who say stores do too little. Another 21% called the effort just right.
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The survey focused on the heat Target has taken for offering a line of LGBT goods for young people.
In general, do you think businesses do too much or don’t do enough to celebrate LGBTQ “Pride” month?
Democrats:
Too much – 38%
Not enough – 23%Republicans:
Too much – 67%
Not enough – 13%Independents:
Too much – 43%
Not enough – 15% https://t.co/I0gfQSuCrb— Rasmussen Reports (@Rasmussen_Poll) June 6, 2023
Rasmussen discovered that about a third of regular Target shoppers, 35%, are turned off and are “less likely” to shop there now. Just 25% said they are more likely to shop at Target because of the line of clothes, and the largest percentage, 37%, said it doesn’t make a difference.
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The poll was released as Rep. Troy Nehls (R-TX) sent a letter to Target executives asking that the clothing be removed from stores.
“Target’s ‘LGBT Pride Kids Collection’ inherently promotes sexuality and sexual behavior, which desensitizes our children to adult content,” he wrote in the letter. “This puts our nation’s most vulnerable in danger. Target’s LGBT children’s merchandise also puts parents in a position to have conversations with their own children about adult content they might not be ready for.”
