The Republican National Committee got a lot of bang for its buck in its campaign to disrupt impeachment and target Democratic members from House districts that favor President Trump.
In a payoff that only Trump saw during his 2016 presidential bid that developed its own media frenzy, the RNC’s “Stop the Madness” anti-impeachment campaign was matched in the free media it generated.
According to insiders, the RNC and Trump-Pence campaign spent about $11 million on TV and digital ads targeting vulnerable lawmakers and hosted more than 140 events nationwide.
And the media followed, delivering an estimated $11 million in free coverage, or “earned media,” of the campaign, much of it of protests of Democratic members.
“Our goal since the Democrats started their bogus impeachment push has been general disruption — and it’s working,” Steve Guest, RNC rapid response director, told Secrets.
Their effort led to some protests that won national media attention, such as those against Michigan Rep. Elissa Slotkin and Arizona Rep. Ann Kirkpatrick.
