In a Facebook first, growth of the world’s most popular social networking site has stalled, as distant competitors such as LinkedIn, Pinterest and Twitter make moves to catch up, according to the latest survey of online users.
While Facebook remains king with 71 percent of adults online using the site, the Pew Research Center found no growth in usage over last year. LinkedIn, Twitter and Pinterest all saw solid growth.
Still, Facebook’s users are more “engaged” than in the past, suggesting that the site is being used more than in the past. “Fully 70 percent engage with the site daily (and 45 percent do so several times a day), a significant increase from the 63 percent who did so in 2013,” said Pew.
And in a Facebook first, more than half of adults use the site, including 31 percent of all seniors.
Overall, Pew said that 81 percent of American adults use online social sites. Among the big changes over 2013:
— Multi-platform use is on the rise: 52% of online adults now use two or more social media sites, a significant increase from 2013, when it stood at 42% of internet users.
Paul Bedard, the Washington Examiner’s “Washington Secrets” columnist, can be contacted at [email protected].
