A major union has teamed with community groups to pour over $500,000 into a campaign to mobilize black, Latino and Haitian voters in Florida.
The $510,000 budget from the Service Employees International Union and groups including PICO National Network will go for radio, Pandora, and digital ads urging early voting and support for candidates promoting immigration reform and a minimum wage boost.
Latinos will get a special target in a “Vote Ya!” effort, according to a release detailing the new voter outreach effort.
From the release:
PICO National Network’s Faith in Florida, SEIU Florida and community organizations invest in media buys to reach over 4 million Floridians inviting them to vote for a minimum wage increase, access to affordable healthcare and education, and immigration reform.
Miami, FL – With Early Voting, starts the final countdown towards Election Day and the final push to get out the vote. SEIU Florida and community organizations, such as PICO National Network’s Faith in Florida, FLIC Votes, Organize Now and New Florida Majority, will invest over half a million ($510,000) in radio and digital ads targeting Latino millennial, African American and Haitian voters.
The messages for African American and Haitian voters include Early Vote information (in most Florida counties, early voting is from October 24 to November 6), is geared towards Souls to the Polls on October 30 and November 6, as well as voter protection. Voters can go to www.makeaplantovote.org to get more information about election.
With an invitation to “Vote Ya!”, the Latino radio ads intend to persuade young Latinos who are turned off by the rhetoric of the Presidential campaign. The campaign invites them to vote for the issues that affect them and their family or friends directly, such as having access to affordable education and healthcare, raising the minimum wage and passing immigration reform.
Starting today, the ads will be aired throughout Florida, including Miami Dade, Broward, Palm Beach, Hillsborough, Pinellas, Orange, Osceola, Pensacola, Leon and Duval counties. The digital ads will go live on Pandora reaching young Latinos in the same counties as well as Orange and Osceola reaching out to to young Puerto Rican voters.
During the two weeks, the ads are expected to reach over 4 million African American, Haitian and young Latino voters in key metropolitan areas through the radio and will be seen nearly 2 million times on Pandora and the web.
Paul Bedard, the Washington Examiner’s “Washington Secrets” columnist, can be contacted at [email protected]
