The illusion of choice: Senate bill lets government pick winners and losers

Published July 1, 2026 10:00am ET



Federal lawmakers backing a new bill introduced in the Senate say they want there to be more online shopping options for consumers. However, a close review of their proposal shows their draft legislation may only strengthen entrenched brick-and-mortar stores while weakening the biggest online marketplace in the world, possibly making shopping worse for consumers overall.

The American Innovation and Choice Online Act has been circling Congress for years and was recently reintroduced in slightly tweaked form. Originally, the legislation was borne out of allegations that Big Tech was “self-preferencing” certain products.

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