On Monday, Adam Mosseri of Instagram announced in a post that the company is pausing a new project called “Instagram Kids.” The decision comes after a torrent of criticism. But the project is not being scrapped. Instead, it is only on hold so Instagram can “work with parents, experts, policymakers and regulators, to listen to their concerns, and to demonstrate the value and importance of this project for younger teens online today.”

The company intends to produce a positive, safe, rewarding platform for those between ages 10 and 12. This task is nearly impossible. Most of all, children don’t belong on social media no matter what the market research says. Among the reasons executives at Instagram believe the project should continue is because “kids are already online” and there will be many parental safeguards. Yes, it’s true that preteens are aware of and consume some features of the online world. But this should not be a license to lure them to a social media platform. And parental safeguards are certainly not foolproof. Together, it’s a recipe for disaster.