In the wake of Mitt Romney’s loss, many Republicans are concerned that the Republican Party can’t make inroads with minority voters. Hispanics, who make up a growing share of the U.S. population, gave Romney only 27 percent of their votes, the worst GOP showing in decades.

The solution to the Republicans’ problem isn’t costly or complicated, but it will require a lot of effort. My perspective comes from a trifecta of experience, including covering politics as a newspaper reporter, serving as a Democrat in Pennsylvania’s state legislature and later serving as a successful Republican congressional campaign manager.