The World Health Organization created “World No Tobacco Day” to raise awareness of the health risks associated with smoking and encourage government leaders and public health officials to support efforts to make it easier for smokers to quit.

You might assume that Michael Bloomberg, the billionaire former mayor of New York City who earned the nickname “America’s Nanny,” would support this important public health initiative. After all, Bloomberg is known for using his powerful office not only to nudge, but to force people to adopt what he views as healthier habits.