Spokespersons and pundits stick their feet in it all the time. But rarely do we see public relations heavy artillery brought out to do damage control to the extent provoked by Hilary Rosen’s remark earlier this month that Ann Romney “never worked a day in her life.”

President Obama himself responded to it: “[I]t was the wrong thing to say.” First lady Michelle Obama tweeted repudiating Rosen: “Every mother works hard and every woman deserves to be respected.”