Do you like meat but wish it was less tasty and more expensive? Are you so worried about climate change that you feel guilty about buying a hamburger? Well, the world of fake meat has so much to offer you.

You are also part of a shrinking minority. It turns out that the fad of fake meat was, in fact, a fad. Impossible Foods, the provider behind Burger King’s “Impossible Whopper,” is laying off 20% of its workforce as sales fall. Beyond Meat, another maker of faux meat, also cut 20% of its workforce, with sales dropping 22% compared to the same quarter last year. Compared to a year ago, Beyond Meat’s stock is down 67%.