The conventional wisdom has long been that President Trump makes for great television ratings. But apparently that’s only true when he’s actually the one on-air. The numbers are in on impeachment, and it’s a ratings dud.
Across half a dozen network and cable channels, the second day of the Senate impeachment trial’s viewership fell by nearly one-fifth. It drew 8.9 million viewers in total over the course of four prime hours, according to Nielsen.
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