Remember the moment in “The Notebook” when Allie runs out on the beach and asks Noah to say she is a bird? It’s the sweetest of lines. But translate that to the narrative Netflix Film tweeted last week, and it would read something like: If you say chick flick, I say you’re gendered and trivial.

Netflix issued a “public service announcement” over the span of six tweets attempting to make a case against the use of the ubiquitous term “chick flick” because it …