As soon as a new product you bought from Amazon hits your doorstep, you can post a review. Before you’ve even paid your check, you can award a restaurant you’ve visited with stars on platforms such as Yelp. The moment a news story hits, you can broadcast your opinion to social media followers.

These days, we have countless ways to speak our minds. We can fire off a post when we’re upset about a customer service problem or a new policy proposal being considered by the government, and we can cut out the middleman and tag the company or leader directly with our complaint. And whether it is political leaders or big corporations, in a world where a voting rights bill in Georgia can cause controversy for a global airline, the scramble is on to find ways to be responsive.