The most controversial advertisement of the Super Bowl was also the simplest. After 45 seconds of black and white shots of rancor in the streets — protesters yelling at police, customers yelling at cashiers, neighbors yelling at neighbors — the ad read, “Jesus loved the people we hate. He gets us. All of us.” Another 60-second spot ran with images of children playing, telling the audience, “Jesus didn’t want us to act like adults. He gets us. All of us.”