In today’s complex media landscape, it can be hard to separate news from advertising. Advertising often wants to hide itself as news. Social media sites, including Twitter, don’t always tell you that items in their “What’s Happening” sidebar aren’t organically trending. Sometimes, they are straight-up paid advertising.

And this is where I found a “story” from the supposed news site Insider with the headline: “I used a dating app to meet millionaires. I got to travel the world, get fancy gifts, and learn a lot from my relationships.”